WHO IS LOGO BY LORI GOLDSTEIN?
KNOWN FOR: Layered silhouettes and easy, everyday elegance
CURRENT FOCUS: RELAUNCHED SPRING ‘25 AS A LIFESTYLE BRAND blending comfort and style
MY ROLE: Apparel design for the Denim and Mainline categories
The CHALLENGE: reengage the loyal customer base while inviting new customers to discover the brand.
THE FOCUS: Differentiate THE ASSORTMENT within the QVC market with captivating new womenswear product
The outcome: Delivered a standout debut, outperforming goals and maintaining strong momentum
DENIM
KNITS
WOVENS
OUTERWEAR
SWEATERS
DENIM KNITS WOVENS OUTERWEAR SWEATERS
HIGH PERFORMER
Desert Wash Denim Jacket - tsv
This A-line jacket features a raw-edge waist seam and four fully functional pockets—both chest and side-seam—supporting the brand’s commitment to utility and everyday wearability. The style was developed in two distinct wash ranges: authentic, worn-in indigo with dry-process detailing, and a piece-dyed version treated with a reactive acid wash for a richly textured finish.
The style resonated strongly across Missy and Plus, with the Thyme wash emerging as the clear standout. Its wash story became the on-air highlight of the day, breathing new life into a classic LOGO jacket silhouette. Perfectly timed for the early fall season, this piece delivered exceptional customer response and reinforced the brand’s refreshed direction.
sell out item
Ruched Sleeve Long Coat
blending modern drama with timeless tailoring. the classic double-breasted silhouette is reimagined through sculptural ruched sleeves for mixed media yet clean looks. The elongated line flatters a wide range of body types. Thoughtful construction details—including a fully lined body, soft rib cuffs for comfort, and discreet welt pockets—create a balance of functionality, and ease.
As a sell out item, this style has become a highlight during the relaunch of the brand.
DENIM DEVELOPMENT
all categories
As a key pillar of the assortment and a consistent customer favorite. I centered the line by creating modern, versatile silhouettes with an emphasis on comfort, fit consistency, and brand-right details.
Building cohesive denim capsules that pair seamlessly with the brand’s layered aesthetic
Translating trend and customer insights into commercially strong fits and washes
Ensuring fit consistency across sizes and bodies, with an emphasis on plus
Partnering with vendors on fabric development, wash techniques, and cost engineering
Aligning denim drops with TSVs and key item strategies to maximize sell-through
The result is a denim offering that feels fully connected to the brand's identity—reliable, flattering, easy to style, and highly repeatable—driving both customer loyalty and consistent sales.
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